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Touch screens create online shopping experiences at stores

February 22nd, 2012 | Add a Comment

Companies including Macys, HSN and Adidas are building large, TV-like interactive screens to give consumers experiences like these in an ever-increasing effort to bring the convenience of online shopping to the offline world. We are on the frontier of a really neat future of retailing, said Michelle Tinsley, general manager of retail at Intel, whose core processor is behind new shopping technology and digital signs from Macys, HSN, Adidas, Kraft, Coca-Cola and others. To enhance the in-store shopping experience, where the majority of retail sales are still rung up, retailers are looking for ways to bring the convenience, selection and ability for product comparison... … Read entire article »

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