Only its better. Focus groups attempt to simulate a genuine experience and gain feedback on what the customer potentially thinks. But the combination of online testing results, analytics and CRM data offers marketers feedback on what actualpeople doing actual searches on their actual sites are actually thinking when making actual buying decisions. Used wisely, this insight can improve their websites as well as their product offerings, in-store efforts, other offline experiences … Read entire article »

WARSAW, Poland and MONTREAL, March 22, 2012 /PRNewswire via COMTEX/ – A leading digital signage network operator in Poland, Call2Action has completed the deployment of BroadSign’s SaaS platform on its 3400-screen network and is installing new digital signs in big grocery stores across the country. Call2Action will add 600 new screens by the end of March, bringing the total number of locations to 239. The expansion will allow the company to reach up to 30 percent of adult Poles. According to Call2Action, as the network’s growth accelerated, the company recognized the need for a software platform that could manage the increasing number of locations, complex schedules and content loops without adding overhead costs. Upon substantial research, Call2Action decided to choose BroadSign’s SaaS. Among the decisive factors in selecting BroadSign were the advertiser-friendly campaign reporting … Read entire article »

Call2Action, a digital signage network operator in Poland, has completed the deployment of BroadSigns software-as-a-service platform on its 3,400-screen network and is installing new digital signs in big grocery stores across the country, according to an announcement today from the companies. Call2Action will add 600 new screens by the end of March, bringing the total number of locations to 239. The expansion will allow the company to reach up to 30 percent of adult Poles, the announcement said. As the Call2Action networks growth accelerated, the company said it recognized the need for a software platform that could manage the increasing number of locations, complex schedules and content loops without adding overhead costs. After substantial research, Call2Action decided to choose BroadSigns SaaS. Among the decisive factors in choosing BroadSign were the advertiser-friendly campaign reporting … Read entire article »

DUBLIN, March 22, 2012 /PRNewswire via COMTEX/ – Big Brands, Big Reductions with Littlewoods Ireland Update your wardrobe this season with big brand names for less at Littlewoods Ireland, Ireland’s leading online department store. Littlewoods Ireland has reduced its prices on over 3,000 big name brands for good! You can shop for your favourite labels from the comfort of your own home on http://www.littlewoodsireland.ie and you’ll have your order items delivered to your door within 4 days! With labels such as Lipsy, DKNY, French Connection, Kurt Geiger as well as Levi’s, G-Star, Vans and Superdry available online, customers can enjoy great deals across ALL big name brands for their wardrobe this season. Skater dresses are hugely popular for spring/summer so go dotty for the Club L Spot Detail Skater Dress, … Read entire article »

MILTON, Ga. Police in metro Atlanta are hunting a thief who broke into a stores safe using a power saw. Police in the north Fulton County city of Milton said Saturday theyre offering a reward of up to $2,000 for help capturing the suspect, who stole cash from the safe at a Dollar Tree store last month. The Atlanta Journal-Constitution reports (http://bit.ly/GZaJhZ ) a security camera filmed the thief entering the stores shopping center late at night on Feb. 11. Hes described as middle-aged and heavyset, about 5 ½ feet tall. Police believe the same man burglarized another Dollar Tree store in nearby Forsyth County. ___ Information from: The Atlanta Journal-Constitution, http://www.ajc.com … Read entire article »

Im not a great shopper. So it was quite a surprise this week to find myself more than a hundred miles from home, in a barn, now remodelled as Baileys Home Store, shopping like mad. This particular barn – pinkish Herefordshire stone, tarred clapboard, slate roof – is the sort of place where you walk in and say I want one of everything. Even if youve already got several of the same at home. Never have oak plant labels stacked in a basket looked so good. Set dressing is a great art and Mark and Sally Bailey do it brilliantly: old wooden wheelbarrows, wooden sledges and wooden ladders are the background props for a mixture of vintage, recycled and new goods, all chosen because they are simple, useful and beautiful. … Read entire article »

The Manhattan mom brain-damaged when a shopping cart was dropped on her from an elevated walkway says she’s eager to get back to helping young boys like the two who nearly killed her. Speaking for the first time in public since her brush with death, Marion Hedges said Monday that while she’s made strides in her recovery, she has “a long way to go.” “I’m only focusing on recovery and focusing on helping other young boys that need help,” said Hedges, a longtime volunteer for the do-good group the New York Junior League. She was severely injured Oct. 30 when two boys horsing around at the East River Plaza Mall in East Harlem tossed a Target store shopping cart from a fourth-story walkway. The two 12-year-olds, referred to in … Read entire article »

Wholesale discount sunglasses announced that it has now more than 55 varieties of the popular Wayfarer design sunglasses in stock at their online store. (PRWEB) March 23, 2012 Wayfarer sunglasses have a vintage and rebellious look and were very popular in 1950s and 1980s. They have now made a comeback due to their distinct shape and evergreen masculine look. It is said that the vampire Edward Cullen in 2008 Twilight wears a pair of black Wayfarers at school. Wholesale Discount Sunglasses now have more than 55 designs available at their online store for easy ordering and quick dispatch. We have a regular demand for Wayfarer sunglasses made popular by Ray-Ban from our dealers and stockists, reported Jeni of WDS. Cheap Wayfarer sunglasses are bestsellers for several stores and retailers and … Read entire article »

MILTON — Police in metro Atlanta are hunting a thief who broke into a stores safe using a power saw. Police in the north Fulton County city of Milton said Saturday theyre offering a reward of up to $2,000 for help capturing the suspect, who stole cash from the safe at a Dollar Tree store last month. The Atlanta Journal-Constitution reports (http://bit.ly/GZaJhZ ) a security camera filmed the thief entering the stores shopping center late at night on Feb. 11. Hes described as middle-aged and heavyset, about 5 ½ feet tall. Police believe the same man burglarized another Dollar Tree store in nearby Forsyth County. … Read entire article »

Nearly 75 percent of consumers in drug and grocery stores would switch brands if offered real-time mobile promotions delivered to their smartphones while shopping in a store aisle, according to the second part of Aisle Buyers mobile shopping survey. The least brand conscious group consists of 25-34 year-old shoppers, with 82 percent willing to switch brands if they received a mobile offer for a competing product while in the store.”Mobile Shopping Survey Series, Part 2: CPG Shopping Behavior. What we found most interesting about this survey is that while it focuses on drug and grocery store shoppers, we suspect it applies more broadly to packaged goods. It also points out that mobile promotions marketing is going to be very, very big. The survey also found that 81 percent of smartphone owners go to … Read entire article »